Seth Godin clarifies profoundly the difference between fans and followers.
A follower is passive, who likes what you do and what you’re about.
A fan is an evangelist for you.
Notes on Seth Godin’s Video:
- a Tribe needs a shared interest and a way to communicate
- the marketplace embraces and rewards heretics “It’s clearly more fun to make the rules than to follow them, and for the first time, it’s also profitable, powerful, and productive to do just that.”
- growth for most new businesses comes from those who want to support change, rather than from competing businesses
- creating a tighter tribe and/or “transforming the shared interest into a passionate goal and desire for change” usually leads to much more impact than trying to make a tribe bigger. beyond public relations and awareness related benefits, measuring the breadth of spread of an idea is not as important as looking at the depth of commitment and interaction of true fans, who end up being the people who recruit most new members
- a movement consists of a story, a connection between the tribe and the leader, and something that needs to be done
- “Life’s too short to fight the forces of change. Life’s too short to hate what you do all day. Life’s way too short to make mediocre stuff. And almost everything that is standard is now viewed as mediocre.” – killer quote for motivating people to embrace change
- “Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable.”
- “Ultimately, people are most easily led where they wanted to go all along.”
- “At first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.”
- “Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.”